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My Experience

Build Props that Pop

I help teams turn ideas into products and experiences that actually land. By blending creative thinking with commercial rigour, I help design, test and refine propositions that resonate with customers and move the business towards it's broader strategic goals

Octopus Money
UX research & Proposition Design

OM were looking to re-design a key part of the customer journey, building new products to enhance the experience and meet specific KPIs

 

I was brought in to conduct foundational In-depth qualitative UX research, design and test new propositions.

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Market Gravity 
Proposition Design

At Market Gravity (part of Deloitte Digita) I led cross-functional teams to design:

  • Proposition, UX & UI design for the President’s Choice brand’s website (private label for Canada’s no.1 grocer)

  • Research, digital tool design, and training design for President’s Choice Financial field sales staff to improve the credit card sales experience

  • Proposition design British Columbia Lottery Corporation, including live pilot of GEO game with over 1,000 players

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Working at home
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Alberta Cannabis 
Proposition / UX Design

IAt Deloitte, I worked with Alberta Gaming Liquor and Cannabis (AGLC), the provincial regulator tasked with setting up the world’s first legal non-medical Cannabis ecommerce stores. 

  • Conducted qualitative research and leveraged quant analysis to develop cannabis buying personas

  • Designed Alberta Cannabis brand from scratch

  • Designed UX / UI for all key pages, including search, product, and education 

  • Provided User-centred recommendations on policy around security & delivery

Yokebe 
Commercial modelling

Perrigo planned to launch Yokebe (no.1 German weight loss brand) in the UK. The 100% natural, high protein meal replacement shake was a disruptive force in the weight management category, taking on Slimfast’s 70%+ SoM.

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  • Volume forecasting and commercial modelling, including price and promotion strategy

  • Long-term npd (flavour, range, and format) planning

  • Commercial oversight of of trade investment and plans 

  • Category rationale, trade support from Boots, Superdrug, grocers  

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